Fear Free Matters. We are proud to announce our Fear Free certification. Fear Free is a movement within the veterinary community to improve the emotional well-being of pets during their visit. This is important for a couple reasons. First, obviously, it’s important that your pet’s quality of life is always cared for. Second, heightened stress levels actually have an important physiological impact on your pet – they can alter your pet’s blood pressure, body temperature, and heart rate. These signs are important for a veterinary team to assess your pet’s wellness. This can make a veterinary team believe there is a health issue when really your pet is just exhibiting a stress response, or worse, can mask a real issue that is present. That is why we are so proud to utilize Fear Free techniques – because your pet is worth it.